Last updated: 21 March 2026
1. Who We Are
ASMA Consulting Ptd Ltd (trading as "ASMAIO", "we", "us", or "our") is a digital services company that designs and builds websites, mobile applications, and AI-powered tools for businesses. Our registered office is in Australia. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or otherwise interact with us.
2. Information We Collect
We may collect the following categories of personal information:
- Contact information — name, email address, phone number, and company name that you provide when submitting an enquiry, signing a contract, or contacting us.
- Project information — details about your business, project requirements, and technical specifications shared during consultations or project delivery.
- Website usage data — IP address, browser type, device information, pages visited, time spent on pages, and referring URLs collected automatically when you visit our website.
- Cookies and tracking technologies — we use essential cookies to ensure our website functions correctly. We do not use advertising or third-party tracking cookies. See Section 8 for details.
- Communications — records of emails, messages, and other correspondence between you and our team.
3. How We Use Your Information
We use your personal information for the following purposes:
- To respond to your enquiries and provide quotes for our services.
- To deliver and manage the projects and services you have engaged us for, including the development of websites, mobile applications, and AI-powered tools.
- To communicate with you about project progress, updates, and support matters.
- To improve our website, services, and user experience.
- To comply with legal obligations and protect our legitimate business interests.
- To send you relevant updates about our services, where you have given consent or where we have a legitimate interest to do so. You may opt out at any time.
4. AI Services & Data Handling
As part of our AI-powered tool development services, we may process data on behalf of our clients. In such cases:
- We act as a data processor under the direction of our clients (the data controllers).
- Client data used in AI model training, testing, or deployment is handled in accordance with separate data processing agreements.
- We do not use client data or end-user data from client projects for our own purposes, marketing, or to train our own models.
- We implement appropriate technical and organisational measures to protect all data processed through AI systems, including encryption, access controls, and audit logging.
5. How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service providers — trusted third parties who assist us in operating our business, such as cloud hosting providers, email services, and project management tools. These providers are contractually bound to protect your data.
- Professional advisors — lawyers, accountants, and auditors where necessary for our legitimate business operations.
- Legal requirements — where we are required to disclose information by law, regulation, legal process, or government request.
- Business transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
6. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Enquiry data is retained for up to 24 months. Project-related data is retained for 7 years after project completion in line with standard business and legal requirements. You may request deletion of your data at any time (see Section 9).
7. Data Security
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission (TLS/SSL), secure cloud infrastructure, access controls, regular security reviews, and staff training on data protection.
8. Cookies
Our website uses essential cookies required for basic site functionality. We do not use advertising cookies, retargeting pixels, or third-party behavioural tracking. If we introduce analytics cookies in the future, we will update this policy and seek your consent where required by law.
9. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access — request a copy of the personal information we hold about you.
- Correction — request that we correct any inaccurate or incomplete information.
- Deletion — request that we delete your personal information, subject to legal retention requirements.
- Restriction — request that we restrict the processing of your information in certain circumstances.
- Portability — request a copy of your data in a structured, machine-readable format.
- Objection — object to our processing of your information for direct marketing or legitimate interest purposes.
- Withdraw consent — where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us at privacy@asmaio.com.
10. International Data Transfers
As a company that works with clients globally, your information may be transferred to and processed in countries outside of Australia. Where such transfers occur, we ensure appropriate safeguards are in place, including standard contractual clauses or equivalent mechanisms recognised under applicable data protection laws.
11. Children's Privacy
Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.
12. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. The updated policy will be posted on our website with a revised "Last updated" date.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:
ASMA Consulting Ptd Ltd
Email: privacy@asmaio.com
Website: asmaio.com